Portfolio

The 1911 Group

Marketing Director | 2024 – Present

Directing strategic brand growth and digital communications for the SMU alumni community.

Redeveloped and optimized the organization’s website.
Executed high-end networking events and monthly luncheons.
Managed brand presence through social storytelling and video content.

Content Strategy & Storytelling

Directed end-to-end production of social content, including the SMU Alum Founder Series and event coverage. Led interview development, filming, editing, and distribution, leveraging collaborative tagging to expand reach and drive engagement across the 1911 Group network.

SMU Athletics Luncheon: Partnered with the Park House event team to execute a high-profile SMU Athletics luncheon, overseeing event logistics, menu selection, table design, and fireside chat coordination. Managed microphone and TV setup to ensure a seamless in-person experience while capturing high-quality digital content.

SMU Founder Series: Launched the SMU Alum Founder Series with a feature on Marcello Andres Ortega, founder of Marcello Andres Ceramics. Led the project from concept through distribution, using collaborative storytelling to bridge digital content with the in-person “Kiln to Table” community experience.

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Editorial & Publication Design

Led the launch of the inaugural 1911 Group Guidebook, managing production from alumni outreach and content collection through creative direction. Built out individual business features, coordinated digital distribution to 1,000+ alumni via Mailchimp, and oversaw physical distribution to local Dallas vendors.

1911GroupAlumniGuide_Volume1_2026 Download

Event Marketing & Visual Design

Designed a series of social media graphics to promote 1911 Group events, including panel discussions, networking events, and member experiences. Developed a cohesive visual identity across all assets to ensure brand consistency while tailoring each design to the specific event. Focused on clear information hierarchy and strong visual appeal to drive engagement and attendance.

Community Insights & Positioning

Developed a visual breakdown of 1911 Group membership by industry to communicate the strength and diversity of the network. Used as a strategic marketing asset to position the organization to prospective members and partners.

SMU Stories — Video Production & Social Distribution

Led production and distribution of the SMU Stories video series, featuring alumni interviews and founder spotlights. Managed guest outreach and coordinated featured talent, driving content from concept through final delivery. Edited long-form interviews into polished episodes, including pacing, cuts, and narrative structure. Designed thumbnails and created final assets with subtitles, intros/outros, and sponsor integrations using VEED. Identified high-performing short-form clips (15–30 seconds) using Opus to maximize engagement across social platforms.

Event Production

Executed high-end member events, including panel discussions, fireside chat luncheons at Park House and Dallas Country Club, and private dinners. Oversaw event logistics, guest experience, and branded collateral to deliver polished, relationship-driven experiences.

**Private Real Estate Dinner**
Shinsei Restaurant

**Multifamily Panel Discussion**
Dallas Country Club

**Capital Connection Luncheon**
Dallas Country Club

**Cocktail Hors d’Oeuvres Reception**
Jackson Walker LLP

Knox Street Dallas

Marketing Intern | Summer 2023

Executed marketing initiatives for a premiere luxury retail and dining district.

Content creation for grand openings and community events.
Coordinated micro-influencer partnerships for major activations.

Social Media Strategy & Content Creation

Content Creation: Developed and managed the social media content calendar, overseeing content planning and execution across TikTok and Instagram. Partnered with Knox Street retailers to produce video content, supporting the broader marketing strategy of highlighting and promoting each brand.

Katy Trail 5k: Led planning and execution of the Katy Trail 5K in partnership with Lululemon, overseeing event logistics and activation to drive community engagement and increase brand visibility.

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Email Marketing & Subscriber Growth

Led rollout of Knox Street’s email marketing initiative, launching a website-integrated signup experience to drive subscriber growth and support ongoing brand communication.

Product Photography & Visual Merchandising

Produced product photography and visual assets for a high-end jewelry boutique, supporting e-commerce listings and in-store merchandising. Focused on clean composition and luxury presentation to enhance brand perception and customer engagement.