My name is Lila, and I recently graduated from Bucknell University in May 2024 with a Bachelor of Science in Business Administration, majoring in Markets, Innovation, and Design. During my time at Bucknell, I developed my professional skills through various design processes and marketing courses.

My passion for marketing stems from a lifetime of exposure to commercial real estate through my father, coupled with my love for fashion. From a young age, I observed how strategic marketing can transform properties and drive community engagement. This early understanding instilled in me the significance of crafting distinct and unique brand strategies to differentiate businesses from their competitors. In addition to this exposure, my fascination with fashion has motivated me to explore how innovative marketing strategies can amplify the allure and success of fashion brands. I thoroughly enjoy researching marketing campaigns for fashion brands and speculating on ways they could optimize their approaches. I particularly enjoy keeping up with the brand marketing strategies of Cult Gaia, Béis, Staud, and other fashion brands. This unique blend of influences has fueled my desire to pursue a career in digital marketing.