Brand Strategist & Creative Director · Dallas

LilaAlbright

Brand DirectionContent ProductionCommunity Growth

A marketing director working at the intersection of growth, brand, and community — building strategies that grow audiences and work that ships on schedule.

View Portfolio Social Management
Lila Albright
Dallas, TXAvailable to relocate
620Members
75+Events
6,300Combined social audience
16Corporate sponsors
50+Guidebook businesses
Lila Albright

Hello, I'm Lila

Thoughtful identity, polished production, and the discipline to deliver on deadline — for luxury, lifestyle, and experience-driven brands.

As Marketing Director at The 1911 Group, my work spans the website and member portal, event collateral, email campaigns, and social content for a 620-member professional network. For SozaMD, I lead social media and content strategy, from content calendars to short-form video.

Read the full resume

What I do

01
Brand & Art Direction
Set the visual system and hold it consistent across print, digital, and environment — logo usage, typography, color, layout templates, and direction for vendors and partners.
02
Content & Social
Concept, design, and publish. Carousels, branded graphics, short-form video, event coverage, and the content calendar that keeps everything shipping on schedule.
03
Events & Community
Panels, luncheons, private dinners, and member programming — from collateral and signage through registration, promotion, and the recap that extends the reach.

The way I work

From brief to shipped

First

Listen

Understand the brand, the audience, and what success actually looks like.

Then

Define

Set the visual system — the look, the rules, the templates that keep it consistent.

Next

Produce

Design and build across print, digital, and social — polished, on-brand, on time.

Always

Refine

Proof, review, and improve, so every piece is right before it ships.

Selected work

A few recent projects

The 1911 Group luncheon

The 1911 Group

Growth · Events · Content
SozaMD Glo2Facial reel

SozaMD

Brand · Social · Video
See all work

Now offering

Social media management, with taste.

Content creation, full-service management, LTK management, and collage creation for creators and lifestyle brands — built by someone who has sat on both sides of the feed.

Explore services
Euro Summer Edit collage

Kind words

"Lila gives a brand a point of view — and the discipline to keep it consistent across everything."
A colleague · Dallas

Let's build something worth remembering.

Work together

Curriculum Vitae

Lila E. Albright

Marketing Director · Brand Strategist

lilaalbright2024@gmail.com(817) 908-6541Dallas, TX · Available to Relocate
Get in touch

My experience sits at the intersection of brand, content, and community — building thoughtful visual identities, producing polished print and digital work, and delivering many creative projects on deadline for luxury, lifestyle, and experience-driven brands.

Experience

Oct 2024 — Present
The 1911 Group
Dallas, TX
Marketing Director
  • Drive membership acquisition and retention for a 620-member professional network through multi-channel campaigns across email, LinkedIn, Instagram, events, referrals, and alumni outreach.
  • Built a 12-month growth marketing roadmap across nine acquisition channels, with KPI tracking from acquisition source through retention.
  • Oversee email marketing, with segmented acquisition, onboarding, event, and retention campaigns and weekly newsletters.
  • Direct digital strategy for the Hivebrite member platform after the WordPress migration; developed the Portal Adoption Playbook for onboarding, profile completion, and repeat engagement.
  • Direct social strategy across LinkedIn (about 3,400 followers) and Instagram (about 2,900 followers).
  • Direct marketing and production for 75+ events of up to 125 attendees; partner with SMU Cox on co-branded programming.
  • Manage 16 corporate sponsor relationships; produce the weekly SMU Stories podcast and the annual 1911 Group Guidebook featuring 50+ businesses.
  • Led marketing for the Austin chapter launch.
Jun 2026 — Present
SozaMD
Dallas, TX
Freelance Social Media & Content Coordinator
  • Lead Instagram strategy for a luxury dermatology and aesthetics practice, from weekly content calendars and copywriting through shoots, Reel editing, and publishing.
  • Develop and maintain brand standards across typography, color, voice, and treatment messaging.
  • Translate clinical information into approachable, medically accurate content, collaborating with the founding physician on creative review.
Jul 2024 — Oct 2024
Bobbles & Lace
Winter Park, FL
Social Media Director & Lead Stylist
  • Helped launch the brand's first Florida boutique, directing visual merchandising and selecting opening inventory with headquarters.
  • Helped launch the B&L Girls' Night Out private shopping experience and coordinated local pop-ups and partnerships.
  • Produced Instagram Reels and Stories featuring styling content, outfit transitions, and new arrivals.
Jun 2023 — Aug 2023
Knox Street Dallas
Dallas, TX
Marketing Intern
  • Created, filmed, and produced a lifestyle reel for RH Restoration Hardware to drive awareness and foot traffic to the RH Rooftop Restaurant.
  • Filmed and edited a fashion transition reel for Vince showcasing seasonal looks, and created a reel supporting the opening of Mister Charles (Duro Hospitality) on Knox Street.
  • Launched the In the Know email newsletter with website-integrated signups, managed the district content calendar, and supported the Lululemon Katy Trail 5K.
Jul 2021 — Aug 2021
Be On Park
Winter Park, FL
Retail & Marketing Intern
  • Produced and edited e-commerce product photography in Adobe Photoshop for a luxury jewelry boutique and supported in-store display.

Education

Aug 2020 — May 2024
Bucknell University
Freeman College of Management · Lewisburg, PA
  • B.S. Business Administration — Markets, Innovation, and Design
  • ISI Florence, Italy — Spring 2023, coursework in design and fashion merchandising

Skills

Design & Production

Adobe Photoshop, Canva, visual identity and creative direction, print and digital collateral, layout, typography, brand standards, production-ready artwork, print production, proofreading.

Digital & Presentations

WordPress, Microsoft PowerPoint, Word, Excel, Mailchimp, email marketing, web content, social and digital assets.

Project Management

Concurrent creative projects, production schedules, workflow tracking, creative review and revision cycles, vendor coordination, deadline management.

Adobe PhotoshopCanvaWordPressMailchimpPowerPointWordExcel

About Me

Discipline from the studio, taste from everywhere else.

Eight years of classical training at Orlando Ballet School taught me that polish is built in rehearsal, long before anyone sees the performance. That same discipline shapes how my work gets made today, from brand systems to short-form video.

Along the way, a semester at ISI Florence, a summer teaching English and painting murals in Urubamba, Peru, and a lifelong love of fashion and travel all sharpened my eye. Off the clock, you will find me creating curly hair and beauty content for a growing community on TikTok and Instagram.

BucknellB.S. 2024
8 YearsOrlando Ballet
FlorenceSpring 2023
Lila Albright seated on a green velvet sofa
Polish is built in rehearsal.Lila Albright

Gallup Strengths

Empathy

I intuitively understand emotion — sensing what others feel by imagining myself in their situation.

Strategic

I create alternate ways to proceed, quickly spotting the relevant patterns and issues in any scenario.

Connectedness

I have faith in the links among all things, and can see what's coming.

Input

I never stop gathering knowledge — collecting and archiving ideas that later prove useful.

Activator

I turn thoughts into action. New ideas are meant to be executed, and I keep things moving forward.

Selected work

Portfolio

Growth strategy, lifecycle marketing, events, and luxury brand content for membership, wellness, retail, and lifestyle brands.

Case study 01 · Primary

The 1911 Group

Marketing Director · October 2024–Present · Dallas, TX

I direct growth, brand strategy, membership, digital marketing, events, partnerships, and content for a private SMU alumni professional network, managing the member journey from acquisition and onboarding through engagement and retention.

SMU Athletics luncheon at Park House Social Club
SMU Athletics Luncheon featuring Athletic Director Damon EvansPark House Social Club

What I lead

Eight disciplines, one member journey

01Growth & Membership

Acquisition and retention strategy for a 620-member network. Built a 12-month growth roadmap across nine acquisition channels with KPI tracking from source to retention, plus referral and ambassador programs built on trackable signup links.

02Lifecycle & Email

Segmented acquisition, onboarding, event, and retention campaigns tailored by audience, geography, industry, and member stage, plus weekly newsletters, member features, and monthly recaps.

03Digital Platform

Digital strategy for the Hivebrite member platform after the migration from WordPress. Developed a Portal Adoption Playbook for onboarding, profile completion, referral attribution, and repeat engagement.

04Social & Brand

LinkedIn and Instagram strategy, building audiences of about 3,400 and 2,900. Creative direction, copywriting, and publishing that connects content to events, membership, and platform participation.

05Events & Experiential

Marketing and production for 75+ events, from private executive dinners to programs of up to 125 guests, with live programming built into the membership funnel. Co-branded programming with SMU Cox School of Business.

06Partnerships

Relationships with 16 corporate sponsors across financial, legal, real estate, hospitality, luxury, and alumni-owned businesses, with partnerships spanning events, digital, newsletters, podcast, and print.

07Content & Editorial

Produce the weekly SMU Stories podcast for YouTube and Spotify and the annual 1911 Group Guidebook featuring 50+ alumni-affiliated businesses, keeping one brand voice across every touchpoint.

08Market Expansion

Led marketing for the Austin chapter launch and built repeatable market-entry frameworks using local ambassadors, targeted outreach, referral networks, and launch events.

Digital experience

The 1911 Group website

the1911group.com

Events & experiential

75+ events, from luncheons to private dinners

Tap any photo to enlarge
Business of Golf luncheon
Business of Golf LuncheonDallas Country Club
Energy industry whiskey tasting
Energy Industry Whiskey TastingThe Algiers Club
Real estate dealmaker dinner
Real Estate Dealmaker DinnerThe Viewing Room
M&A dinner reception
M&A Dinner ReceptionMaplewood Social Club
State of the Debt and Equity Capital Markets luncheon
State of the Debt & Equity Capital MarketsJackson Walker LLP
SMU Athletics luncheon tables
SMU Athletics LuncheonPark House Social Club
Branded 1911 Group welcome table and signage
Event productionBranded table, signage & collateral
1911 Group branded booth at a luncheon
Event productionWelcome booth & brand presence

Content & editorial

SMU Founder Series

Short-form video spotlighting SMU alumni founders and the businesses they've built.

SMU Founder SeriesLayne Tenenbaum · Le Bloom
SMU Founder SeriesMarcello Ortega · Marcello Ceramics
The 1911 Group Guide, Volume 1 cover

Print & editorial · The 1911 Group

The 1911 Group Guide, Volume 1

The annual digital and print guidebook featuring 50+ alumni-affiliated businesses, produced from layout through print.

Twenty-four pages of founder features, brand spreads, a "Dine with SMU Alumni" directory, and a partner thank-you page.

24Pages
50+Businesses
16Sponsors
Flip through the guide

Inside the guide

Tap any spread to enlarge

Case study 02 · Luxury brand & social

SozaMD

Freelance Social Media & Content Coordinator · June 2026–Present · Dallas, TX

I lead social media and content strategy for SozaMD, a luxury Dallas dermatology and aesthetics practice founded by board-certified dermatologist Dr. Gabriela Soza, whose cosmetic training included work in New York with renowned aesthetic dermatologist Dr. Paul Jarrod Frank.

Strategy to publishIdeation, copywriting, creative, editing, scheduling, and publishing
Weekly calendarsEducational, treatment, promotional, and brand pillars
Shoot directionDirecting shoots and editing Reels and Stories
Medically accurateClinical detail made approachable, reviewed with the physician

Short-form video

Treatment & education Reels

Reel 01Fraxel, explained
Reel 02On-camera Q&A
Reel 03Glo2Facial, step by step
Reel 04Xeomin: treating the 11s
Reel 05Laser skin fix secrets

Case study 03 · Brand & lifestyle

Knox Street Dallas

Marketing Intern · June–August 2023 · Dallas, TX

Content and campaigns for Knox Street, a premier Dallas retail and lifestyle district developed in partnership with the owners of Highland Park Village, across luxury retail, dining, events, and neighborhood programming.

RH Restoration HardwareVinceMister CharlesLululemon
  • RH Restoration Hardware: created, filmed, and produced a lifestyle reel to drive awareness and foot traffic to the RH Rooftop Restaurant
  • Vince: filmed and edited a fashion transition reel showcasing seasonal looks and promoting the brand's Knox Street location
  • Mister Charles: created a reel supporting the opening of the Dallas restaurant on Knox Street, part of the Duro Hospitality portfolio
  • Launched the In the Know email newsletter with website-integrated signups
  • Managed the district content calendar and supported activations including the Lululemon Katy Trail 5K

Reels

Filmed & edited on Knox Street

Fashion transition reelVince · Knox Street
Restaurant opening reelMister Charles · Duro Hospitality

Case study 04 · Retail launch & experiential

Bobbles & Lace

Social Media Director & Lead Stylist · July–October 2024 · Winter Park, FL

Helped launch and market the brand's first Florida boutique, translating the Massachusetts-based fashion label's identity into a new regional market through social content, merchandising, styling, and experiential retail.

Bobbles & Lace Winter Park team at the boutique entrance
The Winter Park launch team
Sunglasses display in front of denim
Styled flat lay with blazer, bag and metallic sandals
Jewelry and handbag display
Visual merchandisingMannequins and displays built around customer flow and product visibility; opening inventory selected with HQ
Girls' Night OutHelped launch a private shopping experience pairing personal styling with experiential retail
Reels & StoriesStyling content, outfit transitions, and new arrivals, plus local pop-ups and partnerships
Euro Summer Edit editorial collage

05 · Editorial & LTK

Euro Summer Edit

Editorial collage for LTK. Product curation, styling, and layout by Lila Albright.

Shop the look

Collage & LTK services

06 · Independent content

Curly hair tutorials

TikTok · @lilaalbright

Educational curly-hair content on practical routines, styling techniques, and working with natural texture, combining personal experience, demonstration, and short-form storytelling.

Step-by-step routinesStyling techniqueProductsCurl care
Tutorial 01Curly hair routine
Tutorial 02Curly hair tutorial

Have a project in mind?

Brand, content, growth, or all three.

Start a conversation

Social Media Management

It's time your presence caught up with your ambition.

Boutique social media management for creators and lifestyle brands — built by someone who has sat on both sides of the feed. Strategy, content, and growth, handled with taste.

Enquire now
Lila Albright

Strategy · Content · Growth

I build, manage, and elevate the digital presence of creators and brands — so the feed finally feels as considered as the work behind it.

Vince fashion reel on Knox Street
Service 01

Content Creation

Scroll-stopping photo and short-form video, concepted and edited to your brand. From the mood board to the final caption, every asset is made to look intentional and feel like you.

  • Concept, shot list, and creative direction
  • Photo and short-form video capture
  • Editing, retouching, and graphic design
  • Captions, hooks, and hashtag strategy
  • Delivered ready to post, or scheduled for you
Styled merchandising
Service 02

Full-Service Management

End-to-end, hands-off for you. I run the strategy, the calendar, the content, and the community — so you can stay in your genius zone while your presence grows.

  • Monthly strategy and content calendar
  • Full content production and design
  • Posting, scheduling, and story management
  • Community engagement and inbox monitoring
  • Monthly analytics and performance reporting
Euro Summer Edit LTK collage
Service 03

LTK Management

For influencers monetizing on LTK — I take the busywork off your plate and optimize for sales. Consistent posting, sharp product curation, and a shop that actually converts.

  • Product curation and link management
  • Daily LTK posting and scheduling
  • Sale, trend, and seasonal round-ups
  • Shop organization and collections
  • Performance tracking to grow commissions
Styled flat lay
Service 04

Collage Creation

The polished flat-lay and product collages that stop the scroll and drive the click — editorial grids for influencers and LTK creators, designed to look like a magazine spread, not a screenshot.

  • Editorial product and outfit collages
  • Flat-lay layouts and seasonal boards
  • Cohesive templates in your brand palette
  • Story-ready and grid-ready formats
  • Fast turnaround for drops and trends

How I work

First

Discover

I start with your goals, your voice, and the audience you want in the room.

Then

Strategize

A tailored plan and content direction — the pillars, the cadence, and the look.

Next

Create

Content produced, designed, and scheduled. You review; I refine and ship.

Ongoing

Grow

I watch what works, report monthly, and keep sharpening toward real results.

Kind words

"Lila didn't just make our feed prettier — she gave the whole brand a point of view, and the discipline to keep it consistent."
A boutique client · Dallas

Ready to make your presence impossible to ignore?

Tell me about your brand and where you want to go. Let's find the right fit.

Book a consultation

Get in touch

Let's work together.

Whether it's a brand system, a portfolio of content, or full social management — I'd love to hear what you're building. Reach out and let's talk.

Phone(817) 908-6541
Based inDallas, TX · Open to relocate
ConnectLinkedIn

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