The 1911 Group

Marketing Manager

October 2024 – Present

Dallas, Texas

SMU Athletics Luncheon Instagram Reel

Created engaging reels for 1911 Group luncheons hosted at top venues across the Park Cities area. Filmed and edited content to evoke 1911 Group’s prestige, exclusivity, and premier network. Utilized platforms such as CapCut, VEED, and Riverside for video production.

1911 Group Instagram

1911 Group — Event Communications (November & December Programming)

Developed and designed a promotional event flyer outlining upcoming 1911 Group gatherings, including luncheons, fireside conversations, and private dinners. Created clean, branded layout and concise copy to highlight speakers and event details, maintaining visual consistency with the organization’s identity.

Membership Opportunties Presentation

Membership Opportunties Presentation

Created a professional membership packet for The 1911 Group, an SMU alumni networking organization. Designed and wrote all content to showcase the group’s mission, membership tiers, and event offerings. Structured the packet to highlight exclusive benefits, impact metrics, and partnership opportunities, ensuring clarity and visual cohesion for prospective members and sponsors.

WorldSprings

Freelance Work

June 2024

Dallas, Texas

Influencer & Content Strategy Research

Conducted an in-depth social media research project for WorldSprings, a Dallas-based spa and wellness destination. Analyzed local Instagram and TikTok influencers to identify potential brand partners aligned with wellness, lifestyle, and fitness audiences. Developed content ideas, event collaborations, and trend insights tailored to boost community engagement and brand visibility. Delivered a comprehensive influencer and content strategy presentation featuring actionable recommendations for campaigns and partnerships.

Knox Street

Social Media Marketing Intern

Summer 2023

Dallas, Texas
Collaborated with the Marketing Manager to create an Instagram Reel featuring the grand opening of Mister Charles on Knox Street’s Instagram.

Conceptualized and filmed the ‘Ways to Stay Cool at Knox Street’ Instagram Reel, utilizing editing platforms such as Splice and CapCut.

Showcased clothing from various Knox Street retailers in a Summer Style Instagram Reel.

Winter Park Chamber of Commerce

Marketing Intern

Summer 2022

Winter Park, Florida

Graphic Design

Designed advertisements for upcoming local events hosted by the Winter Park Chamber of Commerce using the Canva platform. Created promotions for events like the Political Mingle, Sidewalk Sale, and Soirée.

HB Enterprises, LLC

Social Media Intern

Summer 2021

Jacksonville, Florida

Catalog Design

Created and formatted a comprehensive product catalog for HB Enterprises, a U.S.-based manufacturer and distributor of medical-grade masks and PPE. Designed clean, professional layouts to showcase multiple product lines—including N95 respirators, disposable masks, and reusable cloth options—highlighting technical specifications, features, and compliance details. Ensured brand consistency across visual materials and optimized the catalog for both digital and print distribution to support B2B sales outreach.

Be On Park

Social Media Marketing Intern

June 2020

Winter Park, Florida

E-Commerce Photography

Created digital marketing content and visual assets for Be On Park, a fine jewelry boutique in Winter Park, Florida. Assisted with product styling, photography, and social media curation to highlight new collections and seasonal promotions. Supported brand storytelling by aligning imagery with luxury market aesthetics, helping enhance engagement and drive online visibility during the summer retail season.

Embark yoga

Website Design

Bucknell University Coursework

Lewisburg, Pennsylvania
Website: https://www.embarkyoga.com/
Collaborated with a group of classmates to rebrand a local yoga studio in Lewisburg near Bucknell University. The goal of the project was to enhance community engagement and gain hands-on experience in website development. Using the WordPress platform, we redesigned the studio’s website and created a comprehensive website manual for the owner.